Session Overview:

Beyond Proposals: Tackling the Stuff that Marketers Do That Goes Beyond Your Daily Job Description

We marketers spend a lot of time doing proposals and business development, but our jobs don’t stop there! Each day, we have a to do list a mile long, many of which are outside of our official job description. These tasks focus on better positioning our companies in the marketplace through updating the website, planning for a tradeshow, submitting an award, or photographing a newly completed project. Our days are filled with things other than proposals!

In this interactive, half-day education event, we will provide you with tips and tricks on:

 - Event and tradeshow planning
 - Award writing and submittals
 - Photography
 - Website updates

Each 30-minute session will be led by an expert in that area, showing how to make the most of your time, engage your technical staff and prove the business case for why these non-proposal related tasks are important. Speakers will do a joint Q&A after the sessions and then stick around for a more detailed dive in individual roundtables if you choose.  

If you do more than your job description, this is the session for you! 

Event agenda:

Each speaker will have 30 minutes to discuss their topic/answer questions. At the end of the presentations, we'll invite all four speakers up for a final/interactive Q&A.

8:00 – 8:30am – Registration / Breakfast / Networking
8:30 – 9:00am – Topic 1: Awards
9:05 – 9:35am – Topic 2: Event Planning
9:40 – 10:10am – Topic 3: Website Updates
10:15 – 10:45am – Topic 4: Photography
10:50 – 11:20am – Q&A & Wrap-up
11:20 – 11:45am – Speaker Roundtables to Dive Deeper

CPSM CEU’s: 3 hours
Domains Covered: 2, 3, 4, 5 (Marketing Plan, Business Development, Proposals, Promotions)

Featured Speakers

Sasha Ugi
Director, Communications & Professional Programs
ACEC Georgia

(Topic:  Awards)

Sasha Ugi serves as the Director of Communications & Professional Development for ACEC Georgia, the trade association representing the business of engineering in Georgia. In this role, Sasha is responsible for all internal and external communications, program and event marketing, and public relations. A large part of her position also includes serving as the Editor-in-Chief of Engineering Georgia, an award-winning magazine published bi-monthly by eleven different Georgia engineering associations (including SMPS Atlanta). She also leads the organization’s efforts on its two annual awards programs: the GPTQ Preconstruction Design Awards, which are presented in partnership with the Georgia Department of Transportation each Fall during the Georgia Transportation Summit, and the Engineering Excellence Awards, which are presented each February during the Georgia Engineering Awards.

Prior to joining ACEC Georgia, Sasha served as the Marketing & Communications Manager for Gwinnett Chamber Economic Development and Partnership Gwinnett. During this time, she led the team’s marketing, public relations, and communications initiatives across print, digital and social media platforms. She is a graduate of Piedmont College with a Bachelor of Arts in Business and a concentration in Marketing.

Michele Crow
owner & President
Crow Signature Events, LLC

(Topic: Event Planning & Tradeshows)

Michele is the Owner & President of Crow Signature Events, LLC an event execution & on-site management company. CSE is comprised of independent, passionate, experienced event professionals who support corporate conferences, meetings, live productions, tradeshows and other events across numerous industries such as finance, real estate, hospitality, restaurant leadership and nonprofits.

Michele is a seasoned event management professional with over a decade of experience in the areas of event logistics, venue procurement, personnel coordination and ensuring that all moving parts of an event work in concert with one another. Her focus on aligning event strategy with corporate goals has led to increased event success and measurable return on event investment. She quickly earns clients’ admiration for organization, leadership and problem-solving skills, as well as the ability to maintain a calm demeanor and smile on her face.

Chick-fil-A Corporate, Simon Property Group, Macy’s Parade & Entertainment Group, and the Atlanta Food & Wine Festival have allowed Michele to learn how to exceed expectations at every aspect of their events, but she continues to work toward growing her ability to create exceptional client results. She is a graduate of The University of Georgia with a Bachelor of Arts in Journalism and a concentration in Advertising.

Jonathan Hillyer
Owner, President
Jonathan Hillyer Photography, Inc. 

(Topic: Photography)

Jonathan Hillyer is an architectural photographer whose work brings architectural design and interiors to life by capturing the dynamic interplay of light, people and perspective. Jonathan approaches each photo shoot collaboratively, listening to what his client is striving to convey about her or his project and then translating his client’s vision into compelling photographs that tell his client’s unique story.

His client list includes Cooper Carry, EYP/ (formerly Stanley Beaman & Sears), HKS, Lord Aeck Sargent and Perkins + Will. Jonathan’s clients have won numerous awards with his photographs including National, Regional and Local AIA Awards, SCUP, IIDA, Brick in Architecture and Interior Design Magazine Awards as well as R & D Lab of the Year Awards. His work has also been widely published in magazines and books.

Gina Adkins
Partner
BouncePath Marketing 

(Topic: Website Updates)

Gina’s experience as a dynamic integrated marketer enables strategic growth goals for her clients. Creative concepting and event management  are where she shines, but she delivers all facets of marketing with enthusiasm and competence.  A quiet listener who produces fierce results, Gina hears what clients say (and don’t say), so she can best tell their stories.

With a grounded approach, Gina excels at brainstorming brand and identity to create foundational messaging, on which the clients’ collateral – name, logo, brochure, or website – is then built. She fosters creative, big-picture concepts, yet scrutinizes every single detail, thus generating effective marketing to make all clients memorable.

Gina’s work with an owner/developer afforded her a full understanding of the real estate cycle – from developing to leasing + management to consumer marketing to acquisitions + dispositions – offering her a unique perspective in her current role and solidifying her marketing know-how for the commercial real estate industry.

Jenn Bounanotte
Partner
BouncePath Marketing 

(Topic: Website Updates)

Jenn Bounanotte prides herself on being a results-oriented communications professional. As partner of BouncePath – a boutique marketing PR firm that specializes in commercial real estate, she integrates both marketing and media initiatives to help clients achieve business goals.  BouncePath puts the leap in commerical real estate marketing. They are a team of integrated marketing specialists. Their clients – commercial real estate experts. The audiences – customers, prospects, referral sources, investors, media, industry experts and employees.

Over the past two decades, Jenn has developed a solid knowledge base in business-to-business marketing with particular focus in commercial real estate. Her marketing success encompasses virtually anything tagged with a logo – from brochures, websites and advertising to tradeshow booths, signs and multi-media. With meaningful strategies, international solutions and valuable experience, together with her team, she puts the leap in client’s success.

event sponsors

Thank you to the generous support of the following firms:

 
Additional SMPS Event Sponsorships Are Available!  For additional information about sponsorship opportunities, please contact Laura Young at [email protected].

$350 SMPS Member Firms / $500 Non-Member Firms 
Limited to a maximum of 5 firms per event
Sponsor Benefits include: 
- 1 free registration to sponsored event
- All additional members from firm register at Member Rate for event
- Opportunity for a 2-minute infomercial at start of event
- Logo displayed on the event page of chapter website
- Logo featured prominently on all event promotions materials including table tents and infoblasts
- Sponsor ribbon on name badge at event