Session Overview: 

The Anatomy of a PR Plan:  Developing Content Marketing Strategies and Thought Leadership in Your Organization

Unlike the complex design of a high rise building or the engineering involved in designing the infrastructure of a new highway, the anatomy of a PR plan is not as complicated as you may think. Susan Shelby, FSMPS, CPSM of Rhino Public Relations will walk you step-by-step through the structure of a comprehensive PR plan that will support your marketing and business development initiatives. You will learn to how engage your “experts” and turn them into thought leaders by leveraging their knowledge to gain traction with the media and your target audiences. This session will produce a working PR plan that you can use when you return to work.

During this session, the speaker will lead attendees through an exercise where they will create the outline of a PR plan to take back to their company. The speaker will use real-life case studies to illustrate each step.  This session will cover the following topics:

 o Target audience
 o Key messages
 o Press releases
 o Media relations
 o Byline articles
 o Speaking opportunities
 o Award submissions
 o Social media
 o Web site 

The Coastal Committee of SMPS Atlanta will be hosting this Live Webinar in Savannah, Georgia.  Attendees will participate together in a group setting, and there will be an interactive Q&A discussion after the webinar. The target audience for this session is all levels of professionals who are interested in learning how PR can raise a firm’s visibility.   

The event cost will be $10 per person, and lunch will be provided by the event sponsor.  Any questions about this event, please contact Stephanie Dammen-Morrell at 912.354.4626 or via email at [email protected] 

Desired learning outcomes: 

 o Understand how a PR plan will support your marketing and BD efforts
 o Collect tips and tricks to leverage content for media outreach
 o Learn how to you engage your experts to become thought leaders
 o Walk away with the outline of your very own PR plan 

featured speaker: 

Susan Shelby, FSMPS, CPSM
President & CEO
Rhino PR

Susan Shelby, FSMPS, CPSM has driven public relations, marketing and communications programs across diverse industries for more than 20 years. Her expertise in media relations, strategic planning, crisis communications and relationship management achieves bottom-line results for some of the most successful professional service firms.

Susan founded Rhino Public Relations in 2004, and has grown the firm over the past 10 years. Her early career in sales formed Susan’s commitment to integrating public relations and marketing with her clients’ business strategies, enabling measurable results that contribute to business development and increased revenue. 

Event Agenda: 

11:30 - 11:45 am  Registration / Lunch / Networking

11:45 - 1:00 pm    Live Viewing of Webinar and Post-Viewing Discussion

* Lunch will be provided by our event sponsor, Stage Front.
 

Event sponsor: