What you’ll learn: 

• The science behind how clients actually make decisions
• The real truth about emotional vs. rational decision‑making
• Proven “weapons of influence” and how to apply them ethically
• How evaluators read, judge, and select proposals
• The single question that can dramatically increase your win rate
• How to beat incumbents and get evaluators to actually read your proposal

How you’ll do more business:

• Craft proposals that resonate with evaluators and rise above competitors
• Position your firm more strategically in competitive pursuits
• Apply science‑based tactics to influence decisions and strengthen client trust
• Avoid the biggest proposal mistakes that cost firms work
• Increase your hit rate by aligning your messaging with how evaluators think

• A/E/C marketers and business developers looking to elevate their proposal strategy
• Peers interested in behavioral science, persuasion, and competitive positioning
• SMPS Atlanta members committed to professional growth and stronger client relationships
  
  

Matt Handal was a marketer submitting boilerplate proposals and materials that were indistinguishable from his competitors'. He had no idea how to convince new clients to buy his firm's services. And worst of all, nobody would listen to him.

One day, he stumbled upon some academic research on how people really make decisions. Since then, he’s helped firms win large assignments they had little shot at, convinced government clients to give firms sole-source contracts, written one of the most popular books about proposal writing, served as a chief marketing officer, and people even fly him across the country to teach them how to apply Mind Marketing to their business.

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