A new year means a new level. January’s Marketer’s Hard Hat is all about pressing reset and setting intentional direction for the year ahead. This session focuses on yearly planning that helps AEC marketers move with clarity, confidence, and purpose. We’ll reflect on lessons learned, reignite momentum, and realign priorities to support smarter goals, stronger strategies, and measurable impact. This isn’t about doing more — it’s about leveling up how you plan, how you focus, and how you show up in 2026.

You’ll learn how to reset and prioritize your goals for 2026, align marketing strategy with business development and firmwide objectives, and build a realistic, actionable annual plan. The session will also cover practical ways to translate big-picture vision into monthly and quarterly execution, while maintaining momentum, focus, and flexibility throughout the year.

Champions