Session Overview:

The essence of “branding” is what the market perceives about a company and managing your brand means optimizing this message. As a business development professional, you also have a brand - a personal brand. This personal brand takes a life of its own in your LinkedIn profile, where you can show your own side in addition to supporting the company’s brand. With over 530 million users, LinkedIn is the digital home for your personal brand you’re your engagement is crucial to keeping your brand alive!

Because Microsoft purchased LinkedIn in December 2016, your LinkedIn profile now has increased visibility and importance. The vast majority of LinkedIn users are not taking full advantage of this valuable resource as a means to better business development. Most fail to communicate online in the proper "voice", keep their profile updated or have the right information in easy to find places.

During this session, our instructor will demonstrate how to strengthen your LinkedIn profile and offer practical advice for what you should do daily on LinkedIn to strengthen your brand, develop new relationships and grow your business.

At the conclusion of the session, enjoy appetizers and drinks while networking with the diverse range of A/E/C professionals in attendance.

Event Agenda: 
4:00 - 4:05pm    Registration / Networking
4:05 - 5:30pm    Boot Camp Session
5:30 -  6:00pm   Appetizers & Drinks / Networking 

Session Learning Objectives:        

• Profile, what is needed to get noticed
  
  

• Publishing, what is the best way to get the word out
  
  

• Relationships, best management techniques
  
  

• Time, how much time should we invest per week
  
  

• Strategies, how to make LinkedIn more than just a social media tool
  
  

CPSM CEUs: 1.5 hours
Domain: 3 - Business Development

Featured Speaker

Gregg Burkhalter, Personal Branding Coach I LinkedIn Training

Gregg Burkhalter is a recognized authority on Personal Branding and LinkedIn. He has helped countless professionals in the U.S. and abroad define and grow their Personal Brand using LinkedIn.  Gregg spent the first part of his professional career behind the microphone at radio stations in Savannah, Jacksonville, Charleston, and Atlanta. Following his radio years, Gregg worked in national music marketing and distribution.

Today, Gregg is known by many as “The LinkedIn Guy”. He provides Personal Branding Coaching and LinkedIn Training via one-on-one and group training sessions, corporate presentations and webinars. He is also a frequent speaker at civic and chamber events and area universities.