Session Overview

Market Exchange is back! It’s an SMPS Atlanta Members-ONLY quarterly roundtable that gives everyone the opportunity to join the discussion in a safe space. Discuss what’s working, what isn’t and benefit from others’ valuable lessons learned. We all juggle priorities and deadlines, so share your experiences, ask questions and offer encouragement to your peers.

The meeting is held from 12:00 – 1:00 PM EST via Zoom. Attendance is limited to 25 registrants to allow everyone the chance to participate in the conversation, so don’t wait, REGISTER TODAY! 

This quarter’s meeting will focus on building your brand by maximizing your LinkedIn presence. Your personal brand exists whether you create it or not. Therefore, it is important to be intentional with how you present yourself, especially online. Your online brand is your image, your mission, your values, and your vision. When building your brand think about:

• How do you want to present yourself and represent your company to your network?
• What do you want to be known for?
• How can you communicate your expertise effectively and impactfully? 
  

Keeping this in mind, you can use social media to build your brand by keeping your social media accounts updated and accurate, identify your area of expertise, maintain a professional, positive tone, and regularly engaging with content in your industry. This is your chance to have a Q&A with Holly Summers, a LinkedIn wunderkind. Holly has trained industry leaders on the importance of a LinkedIn profile and how it’s not just for job hunting but is more powerful than one would even imagine. Holly’s unique perspective, social media savvy, and expertise in communications strategy will make for a lively discussion!  

Please bring your questions and comments as this is not a presentation, it’s a conversation, so come ready to share!

As an SMPS Members-ONLY event, Market Exchange is by invitation only and is offered at NO charge to SMPS Members.  If you are new to SMPS Atlanta or have not received an email invitation, please email Julie Trowbridge, CPSM at [email protected].

CPSM CEUs: 1.0
Domain: 3 - Business Development

Speaker overview

Holly Summers is a creative marketing and communications strategist at Pond & Company. She has a background in content development, social media, graphic design, and brand strategy. She has worked with internal stakeholders on multichannel campaigns and marketing materials that increase brand awareness.

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