Are you ready to step up your market research game? SMPS Atlanta is excited to host this virtual session on market research with Sarah Kinard of the Flamingo Project on January 26 at 12 PM EST. Sarah will discuss new thinking and ways you can start finding the information your firm needs to grow. This session will help you navigate the who, what, and how of market research, giving you new resources to start immediately.

The Zoom Link will be forwarded the day before the event.

CPSM CEUs:  1

Domains: 1 (Marketing Research)

Learning Objectives

What you'll learn:

• Define market research for the masses
• Understand how market research can lead in strategy discussions
• What kind of market research is most useful based on the firm's overall goals
• Understanding the highest ROI market research types

How you'll do More Business:

• Identify ways to break into a new industry
• Identify ways to break into new geographic locations
• Boost your ability to mine and organize data

Featured Speaker

Sarah Kinard (she/her)
Head Bird, The Flamingo Project

Sarah Kinard (she/her) is the owner and "Head Bird" of The Flamingo Project, a Market Research and Strategy consultancy designed to GROW existing AEC firms. Sarah is also heavily involved in SMPS, serving as the Dallas president from 2021 to 2022. During her presidency, she worked with Fort Worth to re-envision how SMPS serves the market, and together Dallas and Fort Worth formed an SMPS North Texas chapter. She is presently serving as a trustee of the SMPS Foundation.

event sponsor

                     TYLin Group

event Champions