Session overview

Market Exchange is back! It’s an SMPS Atlanta Members-ONLY roundtable that gives everyone the opportunity to join the discussion in a safe space. Discuss what’s working, what isn’t and benefit from others’ valuable lessons learned. We all juggle priorities and deadlines, so share your experiences, ask questions and offer encouragement to your peers.

The quarterly meeting is held from 12:00 – 1:00 pm via Zoom. Attendance is limited to the first 12-15 registrants to allow everyone the chance to participate in the conversation, so don’t wait, REGISTER TODAY!

This quarter’s meeting will be an open forum focused on go-no go decisions. Making the right decisions on what projects to pursue and when to walk away can be a challenge. Go-no go discussions can be tough, especially as technical staff are often under pressure to bring in work. But making appropriate decisions affects your ability to properly position and create compelling proposals. Some AEC firms have strict go/no go processes while others perform an informal evaluation of opportunities. What approach does your firm take? What typical factors does your firm consider when making a go-no go decision? Do you have support within your firm for your process, and do you facilitate the go/no go discussions? How do you handle the inevitable overturned “no go” decisions, or decision makers who work the process to get the result they want?

For some additional perspective on this topic, you’re encouraged to listen to Lindsay Diven’s Marketers Take Flight podcast on this topic before our Market Exchange. It presents some good food for thought that can help inform our conversation: A Better Approach to Go/No Go Decision-Making • Marketers Take Flight

Please bring your questions and comments for what will surely be a lively discussion. This is not a presentation, it’s a conversation, so come ready to share!

As an SMPS Members-ONLY event, Market Exchange is by invitation only and is offered at NO charge to SMPS Members. If you are new to SMPS Atlanta or have not received an email invitation, please email Julie Trowbridge at [email protected].

CPSM CEUs: 1.0 hour
Domain: 3 - Business Development

Champions

Julie Trowbridge
Jacobs

Amita Singh
GEI Consultants