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Session Overview

Putting together the right team for each pursuit to provide the best value to the owner and to make sure your proposal stands above the rest is a finely honed strategic skill. In this session, you will hear from three seasoned professionals who will offer their unique thoughts on how to stay in front of trends, maintain relationships, and position their firms to have the best odds of long-term success.

Learning objectives for this session:

• Business development activities that can help build a winning team
• Using strategic planning skills to position your team for major pursuits
• How a well-executed BD plan can translate into a winning strategy  
  
  

Eberly & Associates are graciously hosting this event for us at their office complex. We are planning for this to be an outdoor event, weather permitting, but it can be moved indoors in the event of inclement weather.

Event Agenda

4:00 – 4:30 PM EST – Registration & Networking
4:30 – 6:00 PM EST – Program   

CPSM CEUs: 1.5 hours
Domains: 3 - Business Development

featured speakers

Moderator:

Matt Kraczon
Associate and Director of Business Development
PGAL

Matt began his business development career at the tender age of 11 when he noticed his neighbor’s lawns needing attention as an opportunity to address his need for spending money. After completing a B.S. in Communications at East Carolina University he decided against broadcasting and entered the business world where he built new business channels for companies in two different markets. A frequent teaming partner recruited him into the A/E/C world on the consultancy side. He is currently the Director of Business Development and an Associate for PGAL, a national Architecture firm. A very proud father, husband, he enjoys traveling, running and would love to break out his electric guitar and play a sketchy bar or two again someday.

Panelists:

Amy Granelli
Business Development and Marketing Director
Eberly & Associates

Amy is a marketing strategist and relationship builder. Much of her success is grounded in her ability to connect with people, creating lasting business relationships. Amy’s career spans marketing and business development positions with architecture, interior architecture, and engineering firms. Beginning as a marketing coordinator and advancing to her current position as Director of Marketing & Business Development Director at Eberly & Associates, Inc., she has been instrumental in growing Eberly’s Mixed-use, Multi-family, and Education market sectors to contribute 25% of the firm’s revenue.

Amy serves on the ULI Atlanta 2022 Advisory Committee and the Sponsorship Chair. She has also served on the Board of Directors and Membership Chair for the Atlanta Chapter of SMPS, as the Sponsorship Chair of the 2019 Society of Campus and University Planner (SCUP) Southern Region Conference, and on AIA Principal’s Roundtable Committee.

She volunteers time in creating and leading organizations designed to support K-12 education, including the founding chairman of the Chamblee Middle School Education Foundation. She also serves on her church board that is advancing environmental sustainability within the church and the community it serves.

Outside of work Amy enjoys spending time with her family, watching college football, and resuscitating her golf game after a long hiatus.

Nathan Hammond
Vice President
Hammond Engineering

Nate has over 17 years of engineering & business operation experience and received his Mechanical Engineering degree from Florida State University. Nate is the Atlanta Office Managing Director accountable for overall client satisfaction, project management, design production, and quality control for all disciplines including Mechanical, Electrical, Plumbing, and Fire Protection.

Eric Keens, CPSM
Marketing Business Leader
SSOE | Stevens & Wilkinson

Eric has 20 years’ experience in marketing professional services for the A/E/C industry. He is the Marketing Business Leader for SSOE | Stevens & Wilkinson, where he leads the marketing team for their architecturally-led initiatives and helps strategize on current and upcoming opportunities. As a past president of SMPS Atlanta (2016-2017), Eric earned his CPSM certification in 2013 and is currently the Director for Chapter Development.

Thank you to our Event sponsors

Eberly & Associates
In-Kind Sponsor

Baker Audio Visual
In-Kind Sponsor

Event champions

Matt Kraczon, Associate and Director of Business Development
PGAL