Session Overview:

Whether for websites, social media, award submissions, or project updates, the need for high quality videos continues to grow. But before you start shooting, first decide what your video should communicate about your firm. Dorothy Verdon, CPSM, will guide you through the process of planning and storyboarding your video concept to identify the various elements of your production—subject matter, participants, imagery, script, sound, props, etc.—to better prepare you for the shoot itself and support the message you want to convey. 

The next step is the most challenging and technical: editing your raw footage to transform it into an impactful video. Whether you use Adobe Premiere Pro or a web-based software for editing, Jessica Cheri will share tips and tricks on how to edit, enhance and promote the final product on social media for maximum exposure. 

These two industry veterans will share best practices for executing the entire video process, from planning, to shooting, editing, and distribution.

Session Learning Objectives:

• How to “storyboard” your video concept to organize and streamline the shoot and production processes
• Explore various free and subscription options for producing the video, from basic to advanced software
• Hone your editing skills and acquire a few hacks in Adobe Premiere Pro
• Gain insight into some social media strategies that will optimize your video’s reach
  
  

CeU'S: 

CPSM CEU's: 1.5 hours
Domains: 5 - Promotions

Featured Speakers:

Jessica Cheri
Digital Marketing and Communications Manager
Stambaugh Ness

Jessica Cheri is the Digital Marketing & Communications Manager at Stambaugh Ness. She is responsible for aligning SN’s strategic initiatives and firm vision across all digital channels, including web, social, electronic, and video. Jessie has over 13 years of experience creating positive, memorable experiences online that attract, engage and convert, with a specific focus on the architecture & engineering industry.

Dorothy J. Verdon, CPSM
Owner
Bright Bunny Communications

Dorothy Verdon is an information synthesizer who has provided writing, editing, market research, business development, graphic design, photography, photo editing, and strategic planning services to employers and clients in the A/E/C industry since 1978. Her special skill is in combining words and images to produce brand-strengthening content and effective marketing communications of all types across the media spectrum.

A member of SMPS since 1986, Dorothy has spoken at three national conferences, belonged to five different chapters over the course of her career, and is a past president of the San Francisco Bay Area Chapter. She volunteers as a writer for the Philadelphia Chapter’s programs committee, and recently served as chapter secretary while also managing its StarChapter website.

sponsorship information:

$200 Event Sponsorships are available!
Sponsor benefits include:
   - Two (2) tickets to the virtual event
   - Logo on event page and all communications
   - 1-2 minute elevator speech at virtual event, including a brief video

Event Sponsors:

  

                  Wendy Whittemore

Event Champion:

        Susan Johnson, CPSM