Session Overview:

Infographics are a serious trend, one that’s here to stay. Whether you’re looking to spruce up a boring page of text, or turn a complicated chart into something easier to understand, infographics are a smart way to quickly and concisely convey big ideas.

Today’s clients are saturated with brochures, proposals, presentations, and other collateral, so it’s critical to deliver your message as simply and as beautifully as possible. In this session, we’ll go over what infographics are, how and when to use them, how to transform existing boring graphics (bar and pie charts are a thing of the past), and how to create them even if you don’t have a background in graphic design.

Event Agenda: 
8:00 - 8:15am     Registration / Breakfast / Networking
8:15 - 8:30am     Welcome / Introductions
8:30 -  10:00am  Boot Camp Session 

Session Learning Objectives:

• Learn how to think differently about “boring” text and/or data: when to use infographics and how to see the potential of what it COULD be
  
  
• Show real-world examples of how using infographics transforms presentations, proposals, brochures, websites, etc.
  
  
• Share step-by-step instructions on how to create eye catching infographics without a background in graphic design (we will create this in a live working InDesign session)
  
  
• Learn the basics of graphic files, resolution, and appropriate usage in terms of digital vs. print
  
  
  

Featured Speaker

Barb Hicks, CPSM
Owner, B-Graphic

Barb Hicks is an award-winning marketer and graphic designer with a special interest in creative problem solving. With over 16 years of experience in the AEC industry, she founded B-Graphic, a boutique marketing and graphic design that uses creativity to help firms tell their unique story with the ultimate goal of improving their bottom line.

B-Graphic focuses on marketing strategy, branding, email marketing, video marketing, website development, search engine optimization, and social media initiatives to help firms win work.