SMPS April 9, 2019 Boot Camp Session # 4: Elevate Your Leadership: A Panel Discussion

April 09, 2019
8:00 AM - 10:00 AM

JE Dunn Construction
2555 Cumberland Pkwy SE
Atlanta, GA 30339
Venue website

Session Overview:

Come hear three exceptional business development and marketing leaders speak about their experiences in the A/E/C industry. Our panelists will share insights from the top on lessons learned, required leadership skills, and how to make strategic career moves to achieve your goals. Our panelists include: Matt Frankel, Business Development Manager at JE Dunn, Katy McNulty, Principal-Marketing and Operations at Dynamik Design, and Sarah Appleton, Principal at Wallace Engineering.

Session Learning Objectives:

  • How to add value to your position and company

  • How to overcome challenges we face in our careers

  • When and how to make critical career decisions

Event agenda

8:00 – 8:20 AM – Registration / Breakfast

8:20 – 8:30 AM – Welcome / Opening Announcements

8:30 – 10:00 AM – Boot Camp Session

CPSM CEUs: 1.5 hours

: 3 - Business Development, 6 - Organizational Structure

Featured SpeakerS

Matt Frankel, CPSM, MBA
Business Development Manager
JE Dunn Construction

Matt Frankel’s passion lies in helping others succeed. Regardless of his position or title, he considers himself first and foremost a coach. Thanks to a diverse career path that has included financial services, insurance investigations, commercial flight instructing, airport planning, marketing, business development, sales training, and presentation skills coaching (among others), he’s had opportunities to serve professionals at all levels across a wide range of industries.

But AEC is his first love, and he’s currently a full-time Business Development Manager at JE Dunn Construction. He’s been actively involved with SMPS for more than 13 years, serving as a regional conference co-chair, and most recently as the co-creator and co-facilitator of the CPSM Exam “Roadmap to Certification” immersion course.

Originally from Nashville, Tennessee, Matt lives in Atlanta with his beautiful wife, their strapping young son, and their 7-year-old teenage daughter.

Katy McNulty
Principal - Marketing and Operations
Dynamik Design

Katy McNulty co-founded Dynamik Design in March of 2017 after 15 years in the architectural industry in multiple marketing, administration and business development roles. A vibrant personality with a versatile background and broad understanding of multifamily and retail markets, she is focused on organizational leadership and client relationships. Katy continuously eyes development and market trends while being a champion for smart urban design. She is heavily involved in the collaborative visioning process, researching and consulting through the early design phases for each project to maximize design and market positioning opportunities for clients.

Katy's professional affiliations include the Urban Land Institute (ULI), International Council of Shopping Centers (ICSC), Society for Marketing Professional Services (SMPS) and Society for Design Administrators (SDA).

Sarah Appleston, PE
Wallace Engineering

Sarah Appleton has over thirteen years of experience as a structural engineer and is a Principal at Wallace Engineering in Atlanta, Georgia. She started Wallace's Atlanta office in the spring of 2014 and continues to manage the work brought in and generated through that office.  In addition to her engineering responsibilities, she is responsible for all the local business development efforts to bring work into the office.

She received her Bachelor of Science in Architectural Engineering and her Master of Science in Architectural Engineering from Kansas State University.  She has been a licensed engineer since 2008 and is currently licensed as a Professional Engineer in 10 states and as a Structural Engineer in 3 states.

Sarah is the President-Elect for SMPS Atlanta and serves on the Shoot for Success Planning Committee.  She has also previously served as a committee member for NCSEA (National Council of Structural Engineers Associations) and as a board member of the Kansas State University Architectural Engineering Advisory Council.  She is also a member of the Structural Engineers Association of Georgia.

Thanks to our sponsors of the 2019 Boot camp series!



$40.00 SMPS Member Ticket

$35.00 CPSM Ticket

$65.00 Non-Member/Guest Ticket

$30.00 SMPS Member Coastal Committee - Remote Savannah Attendee

$30.00 Non-Member/Guest Coastal Committee - Remote Savannah Attendee

$70.00 Walk-in Attendee - Onsite Registration